Custom Development
Custom software, built around your business.
We design and develop web, mobile, business software and Mini Apps for companies that need a reliable technology partner to turn ideas, workflows, and requirements into scalable digital products.
End-to-End Delivery
From product discovery to production and continuous improvement.
What we build
Software capabilities for real business needs.
We build around your workflows, users, and business objectives — not around a predefined product template.
Custom software development
Purpose-built web platforms, business applications, and digital products designed around your requirements.
Web & mobile applications
Responsive web experiences and mobile applications for customers, teams, and business operations.
Product engineering
From early product concepts to production-ready software, we turn ideas into maintainable digital products.
Systems integration
Connect the services, tools, and workflows your business already relies on.
Mini App Development
Improve outdated systems, interfaces, and workflows without losing the business logic behind them.
Ongoing development
Continue improving, scaling, integrating, and maintaining your software as your requirements evolve.
Build where your customers already are.
We design and develop Mini Apps that bring your products, services, and business workflows closer to your customers and teams.
80M+
Monthly active Zalo users in Vietnam
USER EXPERIENCE
Mini App for Users
Customer-facing Mini Apps for discovery, booking, ordering, membership, notifications, and everyday interactions.
BUSINESS OPERATIONS
Mini App for Managers
Management-focused Mini Apps for teams, branch operations, customer activity, workflows, and business visibility.
How we support your team
Flexible engagement. Clear ownership.
Whether you need a complete software partner or additional engineering capacity, we can work around the way your team operates.
Discover
We clarify your business goals, users, workflows, technical requirements, and delivery priorities.
Define & Design
We turn requirements into clear product flows, technical direction, and practical user experiences.
Build & Integrate
We develop the software, connect the required systems, and keep delivery focused on production readiness.
Launch & Improve
We support the transition to production and can continue developing the product as your business evolves.
Solutions we build
Software for customers, teams, and operations.
We build connected digital experiences that support the people using your product and the teams operating behind it.
- 01
Customer-facing software
Websites, portals, booking experiences, and mobile applications designed around the customer journey.
- 02
Business operations software
Internal platforms for workflows, teams, branches, inventory, financial visibility, and day-to-day operations.
- 03
Connected digital systems
Software that connects people, processes, third-party services, and operational data into one coherent workflow.
Why PRX Holdings
A technology partner, not just a development vendor.
We combine technical delivery with an understanding of how software fits into the business behind it.
Business-first thinking
We start with the problem, workflow, and business outcome — not simply the list of features to code.
Technical ownership
We take responsibility for turning requirements into reliable software, from architecture and implementation to release.
Product-level quality
We care about usability, maintainability, performance, and how the software works in real-world conditions.
Long-term partnership
Your software will evolve. We can continue supporting development, integrations, improvements, and new product requirements.
Experience the product before starting a project.
Explore our interactive web application and see how business workflows can be translated into a real, usable software experience.
Opens the interactive demo in a new tab.
Web & mobile development
Experiences built for customers and teams.
We can design and develop mobile experiences that complement the web platform and keep the right information available wherever your users work.
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Review upcoming work and staff schedules.
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See low-stock information and notifications.
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Follow retention reminders and service-cycle activity.
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Keep branch context visible across unlimited shop branches.
Owner & staff app
Today · demo
Next sample appointment
09:00 · Hair colour
Sample Branch A
Staff scheduled
5
Demo
Low stock
Shampoo
Demo
Retention reminder
Hair-colour cycle · week 3 · demo
Shared by owners and staff
One operational mobile application for the business team.
A separate booking app
Booking customers use their own mobile application.
START A PROJECT
Have a software idea worth building?
Bring us your product idea, business challenge, or existing system. We can help turn it into software your customers and team can actually use.
Beyond client work
We are building something of our own.
Alongside software development for clients, we are exploring and developing our own technology products.
Our first product direction is a business management platform for Beauty & Spa owners and shop operators — designed to help them manage daily operations, customers, staff, and business performance from one connected workspace.
Product in development
Beauty & Spa Management
Customers
Bookings
Staff
Business insights
Product direction and features are still being developed.
Solution FAQ
Understand the product boundaries.
We can support custom web applications, mobile applications, business software, integrations, internal tools, and other software projects based on your requirements.
Yes. We can support new products as well as existing software that requires additional engineering capacity or continued development.
Depending on the engagement, we can support discovery, product definition, UI/UX, development, integration, launch, and continued improvement.
Yes. Our approach starts with your business requirements and workflows rather than forcing your team into a predefined product structure.
Yes. A project can begin with a discovery phase, prototype, defined feature set, or initial development scope before expanding further.
Yes. We can continue supporting maintenance, improvements, integrations, new features, and future development.